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Building from the Bottom Up: Creating a Branding Identity
Have you ever seen the game that shows you a logo and you have to correctly guess the company name? The company logos they use in this game are a great example of successful branding identities like...
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Color Theory for Company Branding
Have you ever heard the song ‘Bold as Love’ by Jimi Hendrix? I’ve listened to John Mayer’s cover of that song a million times (I may be just a bit of a John Mayer fan, and a bit dramatic). But the...
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Creating a Guide for Branding Guidelines
If you’ve read my previous post about Building a Branding Identity then you already have an idea of what’s important to focus on as you’re developing a brand. However, if you have more than yourself...
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How to speak in a language your graphic designer understands
It is very important to have a good rapport with the graphic designer you are working with, especially since design can be a very personal thing. You may have seen a helpful resource circulating that...
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How To Use Canva to Create Custom Thumbnails for Your Videos
As a designer, I value the importance of first impressions and visuals. Visuals are key in situations such as having a single thumbnail represent an entire video. Every video on YouTube has a thumbnail...
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